Email campaigns are an excellent way of staying in front of customers. Now is the time for email marketing solutions! As the owner and operator of a small, medium or enterprise-level business venture, you are required to sense the signs of the times and make sure that your business is prepared for the bumpy roads ahead. Sometimes this means cutting budgets. Scaling back your advertising budget doesn’t mean losing contact with your audience.

Your email design:
Online email marketing services provide you with hundreds of templates to choose from. As a bonus, …

Managing your business listing on Yelp can be a time consuming process. Checking your Yelp Business account daily or weekly to track page views, new reviews, and communicating with customers. Regardless of the amount of time something like this takes, you should not be missing out on it.
Even if you have your own business website that allows for comments and is consistently updated, you should be paying attention to the comments and reviews happening on other sites as well. This not only keeps you in tune with your customers but …

A virtual community, e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email, internet social network service or instant messages rather than face to face, for social, professional, educational or other purposes. If the mechanism is a computer network, it is called an online community. Virtual and online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social software separately or in combination, including text-based …

Local search usage
For small businesses in this challenging economy, getting solid results from a marketing investment is an absolute must. A new survey from Nielsen Online and WebVisible, however, reveals that local businesses and online consumers are often failing to connect.
The survey polled nearly 4,000 Internet users and business owners about their online consumer behavior and business marketing strategies. The data shows a “Great Divide” between media usage and small business advertising. The study provides valuable insight for local businesses that want to better understand online consumer behavior in order …

Lets take a few steps forward since I am sure most of the previous information is old news. How can you take advantage of the next generation of the web to promote your products and services to better brand yourself in the industry.
You have to see the internet as a big community. People are getting more involved and becoming more interactive than ever with the products, services and industries they are in. Being a marketer you should be looking for ways to harness that community and let them help …

Marketing has been making a lot of shifts over the past few years. I won’t go into the history of marketing and advertising in any detail but I think we can all agree that in today’s internet age these cycles have become much easier and also created some new challenges. Marketing as a whole is a completely dynamic process and changes quickly based on consumer and industry movement. That being said and with the fact that the internet has and still continues to grow and evolve exponentially, marketers need to …

I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. If you are a social media junkie, a marketing professional or just a geek like me and you want to have accounts on all of them and keep the same username for all, you can go to each site individually and see if your username is available.
Check multiple Social Media Sites
I was directed to a website called Username Check that you can …

I follow a lot of people on Twitter. Other than the random update that amuses me, I really like to check the links to the sites and blogs they recommend. Twitturly let me identify just those Twitter updates with links and also shows how many times that link has been copied.
Twitturly is a service for tracking what URLs people are talking about as they talk about them on Twitter.The easiest way to understand how Twitturly works is, if you are familiar with digg, then you already know essentially what we …

Twitter started off as a place for geeks to communicate with others and send updates on what they were doing. Over the past year or so, Twitter really has become a professional platform for many people that work as freelancers or are deeply involved in the social media ecosphere. Twitter initially had one theme that was available and has always allowed people to upload their own images for the background. Now Twitter has 12 backgrounds available but the over achievers have taken their professional Twitter background to a new level.
Here …

I don’t think I have to explain to anyone what Facebook is, since practically everyone is on it already - or at least it seems that way. For those who are small business owners, there are some simple ways for small business owners to market themselves on it. One of those ways is what I did this week, which is to create a page for Addicott Web.
What is my goal in doing this? Simply put, it’s just another way to help people - either in my network, or on Facebook …